DANIEL O. JOSEPH

Senior Product Designer | UI/UX Lead

Lagos, NG.

About

Highly accomplished Senior Product Designer with over 5 years of expertise in crafting enterprise-grade solutions across Fintech, HRMS, and ITSM platforms. Proven leader in UI/UX and product strategy, adept at driving user-centric innovation and delivering scalable design systems that significantly enhance user experience and fuel business growth. Successfully led design teams to achieve measurable impact, including boosting task completion rates by 25% for 650,000+ users and reducing UI inconsistencies by 75%.

Work

Raven MFB (FinTech)

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Senior Product Designer (Product Design Lead)

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Summary

Led product design initiatives for a FinTech platform, focusing on enhancing user experience and driving loan product adoption for over 650,000 users.

Highlights

Revamped the Raven App dashboard, improving usability and navigation for over 650,000+ users, leveraging user research and workflow redesign to increase task completion rates by 25%.

Designed and launched a Credit solution, enabling users to access 40% lifestyle-driven credit, which directly led to an 18% growth in loan uptake.

Bazara Platforms Limited

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Senior Product Designer

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Summary

Spearheaded the end-to-end design and v1.0 delivery of an enterprise ITSM platform, while establishing a foundational design system for product consistency.

Highlights

Led the ground-up design and v1.0 delivery of Manovar Connect, an enterprise ITSM platform, integrating core modules including SLA management, workflow automation, and comprehensive support features.

Reduced UI inconsistencies by 75% across Bazara's product portfolio by leading the design and launch of a v1.0 design system, establishing scalable foundations for consistent user experiences.

Prunedge Development Technology

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Product Designer, Lead

Lagos, Lagos, Nigeria

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Summary

Directed product design initiatives across multiple enterprise platforms, leading a design team, and securing significant revenue through strategic concept development.

Highlights

Led the design of an enterprise-wide HRMS platform for Keystone Bank, optimizing HR processes for over 5,000 employees.

Developed and enhanced an LMS system, increasing accessibility for over 1,000,000 users through a Progressive Web App (PWA).

Championed the redesign of Stanbic IBTC Bank's Quick Service Portal, resulting in increased user engagement and satisfaction.

Directed design strategies for 5+ products and managed a team of 3 designers, ensuring design output aligned with organizational goals.

Created Proof of Concept (POC) projects that secured contracts valued at over 200M in revenue.

Bazara Platform Limited

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Lead Product Designer

Lagos, Lagos, Nigeria

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Summary

Drove a strategic platform transition to a store model, significantly enhancing product discovery and user satisfaction through cross-functional collaboration.

Highlights

Spearheaded a platform transition to a store model, improving product discovery by 17% and boosting user satisfaction by 8%.

Collaborated effectively with a cross-functional team of 8, fostering communication and streamlining processes for seamless project execution.

Yokunbo Studio

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Product Designer

USA, US

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Summary

Designed innovative solutions for recruitment and event planning, significantly improving efficiency and user experience.

Highlights

Designed the 'Yoku Placement' system, reducing internal recruitment time by 30% through intuitive design.

Created 'NightOwl,' a budget-based event recommendation tool, which decreased user stress by 23% by simplifying planning.

eSoft Response

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UX/UI Designer

UK, United Kingdom of Great Britain and Northern Ireland

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Summary

Led UX/UI design for a progressive web app and B2B SaaS software, enhancing transaction processing and operational efficiency.

Highlights

Led the design of a PWA for LSE Generate, processing over 200 transactions within the first month of launch.

Improved B2B SaaS software for Tasty African Food, optimizing inventory management, resource sharing, and franchisee onboarding systems.

Birthday Match Finder

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Graphic Designer

Lagos, Lagos, Nigeria

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Summary

Drove marketing and event participation through compelling visual designs and innovative concepts, significantly boosting sales and engagement.

Highlights

Increased ticket sales by 50% through impactful visual designs and strategic event promotions.

Enhanced event participation by 60% through innovative event concepts and trend-driven designs.

Education

University of Port Harcourt

Choba, Rivers State, Nigeria
B.Sc.Ed. Chemistry Education

Courses

Instructional Material (audio-visuals)

Psychology of Learning

Developmental Psychology

ICT in Education

Certificates

Human-Centered Design for Inclusive Innovation

University of Toronto, Coursera

Accessibility and Inclusive Design

University of Illinois, Coursera

Product Design

Udacity

Skills

Design

Product Thinking, Product Strategy, UI/UX Design, User Research (Primary & Secondary), Wireframing, Information Architecture, Advanced Prototyping, Branding, Design Systems, Usability Testing, A/B Testing, Guerrilla Testing, User Flow, Interviewing.

Technical

Figma, FigJam, Adobe Photoshop, XD, Miro, Sketch, HTML, CSS, JavaScript, Python, SQL, WordPress, Framer.

Product/Project Management Tools

Jira, Confluence, ClickUp, Asana, Trello, Linear, Zoho Sprint.

Data Visualization and Analysis

SQL, Tableau, MS Excel, Google Sheets, Google Slides, PowerPoint, Figma Slides.

Projects

Korensi

Summary

Developed a fast and reliable payment experience for merchants and customers using Korensi ("Tap & Pay") cards and terminals.

Delta State Learning Management System

Summary

Developed a PWA eLearning platform for Delta State Students, currently used by 5 universities in Delta State.

Booosta

Summary

Designed a retail management system.

Stanbic Bank Quick Service Portal (Ongoing)

Summary

Redesigned a self-service customer support platform for Stanbic Bank customers.

PAN African Towers Monitoring System (Internal Tool)

Summary

Developed an internal tool for PAN African Towers to monitor sites and manage escalations for telecommunication companies.

Keystone Human Resource Management System (Internal Tool)

Summary

Designed an HR management system for recruitment, payroll, HMO, leave, promotion, learning & development, and appraisal.

Qoray

Summary

Currently working on a fully solar-powered electric vehicle (EV) battery swap station, pioneering in the electric mobility space.

Digital for All Platforms

Summary

Developed an annual eLearning platform to train kids, youth, and civil servants in digital skills, sponsored by Microsoft.